After UNC beat Georgetown University to win the NCAA Tournament in 1982, the Town of Chapel Hill celebrated the victory by painting massive Tar Heel feet on major roads leading into campus. Almost 37 years later, a group of UNC students is working on a campaign called "Home is Where the Heels Are" to bring 10 Tar Heel feet back to Chapel Hill’s streets.
Project leader Abbie Ashford, a junior in the Hussman School of Journalism and Media and a former DTH staffer, said the feet will be a renewed representation of Carolina pride.
“We kind of want it to be focused on everything about UNC and how great UNC is, rather than just athletics, because UNC encompasses more than that." Ashford said. "We’ve got some of the greatest minds in the world going to school here, and we just want to celebrate how much everyone identifies as a Tar Heel fan, even beyond their time at Carolina.”
Ashford said there are 55 students working on the campaign, and all of them are enrolled in the course MEJO 477 New Media Technologies: Their Impact on the Future of Advertising, Marketing and Public Relations. She said the class is divided into five subgroups: a strategy team, a creative team, a video team, a PR and communications team and a social media team.
Junior Caroline Moore is the project’s head of social media. She said her team is making a comprehensive effort on almost every platform that exists.