The other day, I went to a networking event for an internship program that was recruiting on campus. I spoke to one recruiter in particular and sparks were flying — in a strictly professional sense, of course. We talked for almost an hour, connecting over shared career interests and experiences. But as I was leaving, she imparted some haunting words: “Follow me on Twitter!” she said. “I’ll follow back.”
Now, I hate to flex (I love to flex) but I have been known to pop off on Twitter. I jokingly chronicle the often unfortunate reality that is my life, and my more-curated-than-I’d-like-to-admit bio sums up my brand perfectly: a tasteful "lmao". I’ll make you laugh while keeping it G-ish rated. But I didn’t follow the recruiter on Twitter, because I didn’t want her to follow me back.
In the world of journalism, being able to maintain a strong online presence is a marketable skill. Professionals in the field use their Twitter accounts to showcase their work/important news updates/share the work of other journalists. In order to keep up, I should be doing the same. Unfortunately, though, this does not align with my current online presence.
Until recently, I’d committed more to humor than to my (hopefully) future career. It felt off-putting to tweet a link to an article I wrote about Orange County’s most recent community engagement efforts (read it though) and then follow it with a tweet about symmetrical face privilege.
This all sparked the question: if professionalism isn’t in line with my current brand, do I build another brand?