The new Reese Innovation Lab is working to create solutions to real-world problems with a unique method — using emerging technology such as augmented reality, artificial intelligence and virtual reality to tell stories.
The lab, a merger between the previous Reese News Lab and Emerging Technologies Lab, is a new addition to the UNC Hussman School of Journalism and Media. The lab is a collaboration with the Department of Computer Science and Kenan-Flagler Business School, drawing students and faculty from across disciplines.
Steven King, the chief innovation officer for the Reese Innovation Lab and a professor in the journalism school, said the lab consists of full-time employees, graduate students and undergraduate students who work with partners, such as news media outlets or tech companies.
“We don’t do technology for technology's sake,” King said. “Someone will come to us with an interesting problem that I think is valuable for society and we will put a team together and see if we can solve it.”
King said the lab is currently working on 11 projects with several well-known companies and brands, such as Google News Initiative and Lenovo, all with the goal of making the world a better place.