The term Nacirema is American spelled backward. It was first introduced by Horace Miner in, "Body Ritual Among the Nacirema." Today, it is mainly used by anthropologists to distance themselves, and avoid personal bias, when writing about American culture, its rituals, and its customs.
On Monday Jan. 20, Nacirema country celebrated Dr. Martin Luther King Jr. Day. Dr. King was one of the leaders of the civil rights movement that took place in the 1950s and 1960s. This movement was a period when minority tribes in Nacirema country were fighting for more civil liberties from the authoritative regime put in place by the majority.
In this country, and in most other countries, Dr. King is celebrated for his “I Have a Dream” speech, as well as his advocacy for nonviolent activism — which were indeed remarkable. However, there is little acknowledgement for his critiques of capitalism.
Dr. King was not a “commie” — a word that some Naciremans use to describe communists — rather he recognized that capitalism may no longer be useful. Dr King wrote, "I am convinced that capitalism has seen its best days in America, and not only in America, but in the entire world."
Needless to say he wouldn't be too pleased with a Ram ad during the 2018 Superbowl, which conveniently left out the part of Dr. King's sermon that criticized consumerism.