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Sunday March 7th

NCAA to allow college athletes to profit from name, image and likeness

<p>The Smith Center on Saturday, March 9, 2013 after a game against Duke.</p>
Buy Photos The NCAA Board of Governors announced on Wednesday, April 29, 2020 it supports a proposal that allows college athletes to receive profits through third-party endorsement contracts and opportunities.


The NCAA Board of Governors said Wednesday that it supports a proposal that would allow college athletes to profit off of their name, image and likeness through third-party endorsement contracts and opportunities such as social media, businesses and personal appearances. 

The Board of Governors also put in place a series of “guardrails” to go along with the new rules, including a clarification that school and conference involvement, logos and trademarks would not be permitted in any future endorsements. 

“The Board emphasized that at no point should a university of college pay student-athletes for name, image and likeness activities,” an NCAA press release read. 

The NCAA board and member schools are scheduled to vote on the proposal no later than January, allowing implementation of the new rules to occur as early as 2021. 

The Board’s announcement came within weeks of five-star 2020 basketball recruits Jalen Green and Daishen Nix foregoing college to sign with the new G League pathway program. The program will pay elite prospects $500,000-plus and give them a year of professional development in the NBA’s minor league. 

North Carolina men's basketball commit Caleb Love was also approached by the G League, but declined in favor of spending the 2020-21 season in Chapel Hill. 


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