The UNC athletic department has announced a renewal of its contract with The Libman Company, which sells cleaning tools. The contract extension will go through the 2022-23 athletic season, and the partnership originally began in 2018.
UNC Athletic's Assistant Athletic Director for Marketing Michael Beale said Tar Heel Sports Properties has handled much of the negotiations with Libman.
“All of our multimedia rights are outsourced through Tar Heel Sports Properties, so they are the ones who have all of those direct conversations,” Beale said. “The contract is held with Tar Heel Sports Properties, so they have all of those details.”
With the existing partnership, Libman is known as the “Official Hardwood Floorcare Provider of Carolina Athletics.”
UNC is not the only North Carolina-based sports organization to partner with the company. The Charlotte Hornets have been sponsored by Libman since 2015, being one of several NBA franchises to affiliate with the company. The company is also affiliated with the Big Ten, as they first partnered with the conference in 2012.