With the 2020 election around the corner, presidential campaigns are making their final attempts to secure votes — especially those from the Latinx community, which is projected to be the largest minority voting block for this election.
As a result, campaigns have rapidly shifted their focus onto young Latinx voters.
Mónica Gil, executive vice president and chief administrative and marketing officer at NBCUniversal Telemundo Enterprises, told USA TODAY that young Latinos are essential to the success of any presidential candidate.
“Any person who wants to get into an office cannot win without young Latinos supporting them,” she said. “One million young Latino voters will become eligible to vote, every year for the next 10 years.”
Chuck Rocha, former senior adviser to Bernie Sanders, said on MSNBC that he’s worried about the disconnect with these young voters. To combat that, his PAC will be dropping three million pieces of mail in Florida, North Carolina and Pennsylvania.
“I’m so worried that Joe Biden and his team is not getting that mail out to them, so I’m going to do it myself with Nuestro PAC,” he said.
According to a survey from BuzzFeed News and Telemundo, 71 percent of Latinos are motivated to vote due to the response of COVID-19 — yet 33 percent of young Latinx people could not name a political leader that has “shown up” for the Hispanic community.
Although enthusiasm for Biden is low, disapproval of Trump is high among young Latinx voters.
In that same survey, 60 percent of Latinos ages 18 to 34 said they would cast their ballot for Biden while only 19 percent say they would vote for Trump.