UNC seniors in a Hussman School of Journalism and Media class used a school project to bring campus to life once more.
As students’ lives gradually return to normal, many find themselves still missing everyday experiences that most likely will not return until the distant future. ReConnect Carolina, the students' project, aims to bring together UNC students in these difficult times through reminiscing, and sometimes recreating past memories.
ReConnect Carolina, an interactive initiative to reestablish bonds through the community with UNC traditions, was born through professor Gary Kayye's course “New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations.” The course focuses on teaching students real-life skills through a semester-long project.
The initiative is on Instagram, Facebook and on their website.
At its simplest form, ReConnect Carolina is a virtual scavenger hunt for students to gather points. Each week, a new checklist is released of items that will earn the participants points. With these points, participants may win prizes throughout the event, as well as a grand prize at the end.
The event facilitators have been thoughtful in choosing the items, as they aim to bring business to student-run and local businesses. Team leader Ally Mastroianni said the group felt that in bringing unity to students through the event, they wanted to support the businesses that make UNC so special.