Azaria Woods was only 11 years old when she first started her baking business, Cupcake Craze by Azaria.
Now a college senior studying exercise and sport science, her business continues to delight the UNC community.
“I started baking when I was really little, but it didn’t actually turn into a business until seventh grade in 2012,” Woods said. “I started selling stuff at school out of my lunchbox and my mom's friends would buy from me, and then it just grew from there.”
When she first began her business, Woods only sold cupcakes. Now, she offers a wide variety of treats including dipped pretzels, cookies and cake pops. For Valentine’s Day, she is offering seasonal items, like an assorted treat box and conversation heart cookies, that can be purchased on her website.
As a small-business owner, Woods had to make adjustments to Cupcake Craze during the pandemic.
“I started doing cookies my freshman year at UNC,” Woods said. “Once the pandemic started, I realized that shipping cookies would be an easy way to continue selling stuff, so I sort of focused on cookies a lot the last couple years.”
In order to continue selling goods during the pandemic, Woods started to ship cookie sets, which expanded her business to as many as 10 different states.
From selling out of her lunchbox in middle school, to running her business from Craige Residence Hall, Woods credits her parents as a key component of Cupcake Craze’s success.
“When I was staying up the night before I would take stuff to school, they would help me with packaging,” Woods said. “Even if I had an order on the weekend that I needed to wake up early and finish, they would help me wake up early because I wasn’t good with that at that point.”