Movie ticket prices fell to $3 last Saturday as the inaugural National Cinema Day kicked off across the United States.
Over 30,000 participating theaters in more than 3,000 locations throughout the nation welcomed over eight million moviegoers total. According to Fortune, the event brought in $24.3 million for cinemas nationwide.
Bryan Braunlich, the executive director for The Cinema Foundation, said National Cinema Day is a way of celebrating movie-going by getting people into the theater.
"There's nothing like the big screen," he said.
National Cinema Day was made possible by The Cinema Foundation, a nationwide nonprofit that was created by the National Association of Theatre Owners.
While the association primarily influences policymakers and helps movie distributors with new technology, legislation, marketing and First Amendment issues, The Cinema Foundation is dedicated to promoting cinema, developing diverse workforces and growing moviegoing communities.
Jackie Brenneman, president of The Cinema Foundation, said the organization served as a facilitator to put National Cinema Day together and to advertise the event.
“We got to have the conversations with all the various studios to see if they were interested in participating in the day, and we got to have conversations with all of the exhibitors and movie theater owners to see if they wanted to participate in the day,” Brenneman said.
The day featured about 30 major movies. "Top Gun: Maverick," "DC League of Super-Pets," "Bullet Train," "Spider-Man: No Way Home" and "The Invitation" sat towards the top of the box office list.