Compost. Recycle. Landfill.
Waste in Lenoir Dining Hall is divided into these three categories. This system intends to increase campus sustainability, though students and community members sometimes ignore or misunderstand it. To curb this issue, Carolina Dining Services is using social media and student volunteers to promote proper composting and recycling.
CDS created the Eat Sort Win campaign to teach students and community members about their role in making UNC more sustainable.
CDS has partnered with Sustainable Carolina and the Office of Waste Reduction and Recycling (OWRR) to make environmental friendly practices an ongoing focus. Eat Sort Win provides information on sustainability and waste diversion while incentivizing engagement with prizes.
The campaign is hosting a contest to win tickets to UNC basketball games against the University of Virginia, N.C. State University and Duke University. Students can enter by retweeting, reposting, or commenting with the hashtag #EatSortWinUNC and following CDS on social media.
“The primary purpose of the Eat Sort Win campaign is to educate the University community on how to properly compost and recycle, to ensure we are diverting as much waste from the landfill as possible while keeping contamination to a minimum,” Victoria Hill, the sustainability manager for CDS, said in an email statement.
The campaign runs from Oct. 3 through Nov. 30. CDS posts weekly information about composting and recycling on campus on Twitter, Instagram and Facebook.
“While we hope to reach similar levels of engagement on social media this year, our primary goal is to see a reduction in contamination levels in our front-of-house compost and recycling bins,” Hill said.
If contamination is too high in these bins, all materials have to go to the landfill. Although it seems counterintuitive, Hill said the best thing to do is throw waste in the trash if you are uncertain.