Kidzu Children's Museum in Chapel Hill will commemorate this year’s GivingTuesday with a fundraising campaign titled "Play Anyway."
On Nov. 29, children and their caregivers across the Triangle will be invited to the interactive museum on donation-based admission.
Kidzu is known for its hands-on, sensory museum experience that teaches kids to play purposefully and creatively, according to a press release from the organization. The museum, which is over 8,500 sq. ft., includes evidence-based educational services that challenge kids to think critically while having fun.
Robin Pulver, the executive director of the Orange County Partnership for Young Children, said the interactive and evidence-based form of education was what has helped incentivize Orange County Partnership for Young Children to donate to the museum’s Kaleidoscope Play program.
“Kidzu has a very good track record in serving children, and their planning and visioning around establishing more programming for younger children was of interest to us,” Pulver said.
With the recent impact of the pandemic, the museum has emphasized that play and hands-on education are more important now than ever. Kidzu has implemented virtual programs since 2020 and continues to offer adaptations of museum tours, play groups and crafting, among others — all in a virtual setting.
Before the pandemic, Kidzu served around 70,000 visitors annually, according to the press release. The museum's after-school activities, community outreach projects, and online services reached an additional figure of upwards of 5,000+ people.
This GivingTuesday, Kidzu aims to raise around $10,000 to help with the technological needs of the museum, as well as install a new projector in the Chapel Hill Forest Theatre, the press release said.
Started in 2012, GivingTuesday is a worldwide movement and organization committed to connecting nonprofits and service organizations with the necessary human and monetary capital, according to a report from GivingTuesday. The global movement combines entrepreneurship knowledge with the mantra of generosity.