It’s that time of year again.
2023's biggest artists, songs and albums — from SZA's "SOS" to Zach Bryan's self-titled project — are all over social media.
Spotify Wrapped, which was released on Nov. 29 this year, provided users with concrete data about their music streaming habits.
First released in 2016, the annual analysis is a marketing campaign by Spotify, the most-used music streaming platform in the world. On the day of its release, users are given a colorful, funky slideshow with information about their top artists, songs and genres that can be easily shared on other digital platforms.
Chloe Johnson, a DJ at student-run radio station WXYC, said she expected to see a diverse range of music from N.C. listeners. Johnson said she envisioned bluegrass and folk music being particularly popular across North Carolina this year because of the state's mountain region. However, among the students and social media posts she saw, the most frequent artists were Taylor Swift, Beyoncé and Drake.
Johnson said she has seen listeners gravitating toward more alternative and underground artists. She said she believes that people would rather find community within smaller fan bases than identify with more mainstream artists.
Junior Kassandra Fernando is a member of GuiTar Heels, a guitar jam group on campus. She said she expected an increase in alternative and indie rock listeners this year, especially with the September release of Olivia Rodrigo’s newest album “GUTS."
“It was definitely a big difference from her first album, which I thought was really cool because she’s expanding her horizons and trying something new,” Fernando said.