Last year, it was Brooklyn Stephens and a horse.
The year before, it was Nash Keune and a narwhal castle.
And now, in a much tamer election season, one candidate has made a Youtube splash while another lured votes with a puppy in the Pit.
All three candidates this year are distinct in their public images. Bow ties, tree hugging and your casual vest are all depicted on campaign websites.
But images featured on websites also range from the Old Well to the steps in front of Wilson to every other landmark that people who don’t go here associate with UNC.