The Daily Tar Heel

Serving the students and the University community since 1893

Monday December 5th

Bubba Cunningham

Lawrence “Bubba” Cunningham is the director of athletics at UNC. He is the seventh athletic director in UNC’s history. He was introduced by former Chancellor Holden Thorp in October 2011. Before coming to UNC, Cunningham worked in the athletic department of Ball State, Notre Dame and Tulsa.

During his time at UNC, Cunningham has worked with the Disney Institute to help identify new best practices in the athletic department. In 2013, he launched the Student-Athlete Initiative Working Group with Provost James Dean to help give academic support to student-athletes. He has also commissioned a review by an outside firm looking for ways to improve UNC’s athletic facilities.

Athletic department releases 3-year plan

Throughout his career, legendary North Carolina basketball coach Dean Smith always had six words for his players. Now, decades later, Athletic Director Bubba Cunningham has six similar words for his department — six words that summarize its new strategic plan, which was released today.

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Bubba comes at a cost: New athletic director has a lot to prove with his large salary

Without a list of finalists, the UNC community will have to trust that Bubba Cunningham was, in fact, the best man for the job of athletic director. Given his track record of success at Ball State University and, most recently, the University of Tulsa, there’s every reason to believe that Cunningham will prove his worth to the University. But that will take a lot, and not just because of the issues facing the University’s athletic department.

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