The Daily Tar Heel
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The Daily Tar Heel

Jamie Cummings


Instant and tangible: Polaroids break off from digital media

Fujifilm sold 6.6 million units of their Instax polaroid camera in the 2016 fiscal year. Rarely do we see people revert back to old versions of technology, but in a world of DSLR's and iPhones, we are still observing a return of the polaroid camera. Combining the instant production of the image with the vintage aesthetic of old developed photographs, polaroids are bringing a new trend in the world of photography and hobbyists. What's behind the recent resurgence of instant polaroid cameras?

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