Even after reducing student ticket prices by two-thirds for last month’s Belk Bowl in Charlotte, UNC’s athletic department likely won’t lose money on costs of the game.
The University sold about 1,000 of its allotted tickets to students at $25 per ticket — compared to the $75 face value. The reduction in price left UNC with about $50,000 in student ticket expenses to pay back to the bowl, said Rick Steinbacher, senior associate athletic director for external communications.
“We made the decision to discount tickets for students, so that’s an expense, but it was something we were happy to do,” he said.
bowl tickets allotted to UNC
bowl tickets sold by UNC
charged by UNC for student tickets (1,000 total)
charged for non-student tickets (around 9,000)
Assistant Athletic Director for Ticket Operations Tim Sabo said 12,500 tickets were allocated to each school with a team in the bowl, while the Belk Bowl was responsible for selling the remaining tickets.
Of the tickets allotted to UNC from the Belk Bowl, the University sold about 10,000 total to students and nonstudents, Steinbacher said.