“We’ve found that for the past several years, as our number of applications have gone up, our yield of students that we have admitted has gone down,” said Montez Thomas, an assistant director of admissions for yield.
The program started in September — calling prospective applicants who had contacted, visited or expressed interest in UNC. While the center is only working four days a week, it casts a wide net, but this is the first semester they will be contacting admitted students.
“Generally, they make about 400 calls a week, so since September when the students had been hired that’s what they’ve been doing,” said Ashley Memory, senior assistant director of admissions said.
Thomas said high school students are applying to more schools than before and with more options, there is more competition between universities.