"Right now, we're really trying to commit to understanding what teens want through our app and building that to the fullest extent,” Chen said.
The team started to build the app just this fall, after receiving extensive human-centered design training through IDEO, a global design and innovation firm in San Francisco. The team received a $325,000 grant from Innovation Next, a program under The National Campaign to Prevent Teen and Unplanned Pregnancy.
This is the largest award ever given to UNC students at the University. The grant required that a technological piece be included in the greater vision of spreading innovation among teen pregnancy prevention programs.
In its current model, the app features story tiles in a layout similar to an Instagram feed. Users can read a story presented in a form mimicking a text message conversation, often including themes such as bullying, puberty or relationships. At the end of each story is a high quality sex education resource, encouraging students to click on these links and access credible sources.
“I think any narrative story helps them not feel like they're alone,” said Patrick Akos, professor of school counseling and school psychology. “If they experience that and see another narrative about that, it might be more comfortable talking about it.”
Across the country, city school districts decide on the content of sex education to be taught in public schools. As a result, many teachers are not permitted to discuss matters related to sex education so students often resort to their peers or to non-credible internet sources, Akos said.
"We're hoping that by essentially normalizing experiences – telling students that in whatever they're experiencing, they're not alone – it will further conversations that teens will have with other people in their lives," Chen said.
The team’s research consisted largely of speaking with middle school students in North Carolina, Connecticut and Texas. Throughout the entire process, they have been presenting students with preliminary models, receiving feedback and improving the app to ensure it is informed by data from potential users. Jagannathan, a student from the Yale School of Management, aided in guiding Chen and Leos through this hypothesis-testing process.
Leos said the team quickly received feedback from the middle school students. Based on this research, they moved away from the initial focus of school-delivered, didactic lessons, to a new content and dissemination strategy.
“We can address topics that are at the cutting edge of what teens are going through but currently are not addressed in school sex ed,” Leos said.
Though it hasn't been officially released, students have overwhelmingly liked the app, Chen said.
"It's nice to know that the experiences felt by teens in different states still resonate with teens about the same age in other states."