As the vice president of policy for People for the Ethical Treatment of Animals (PETA), I’ve had the great pleasure of traveling across the country throughout the past year, joining some of the nation’s top debate teams to discuss the ethical implications of eating meat.
After more than a dozen such debates, one thing is clear—a vegan lifestyle is more mainstream than ever on college campuses.
Of course, this likely won’t be news to many UNC students. Anybody who’s stepped foot in the campus dining halls lately has probably noticed something different — vegetarian and vegan food options seem to be everywhere.
Indeed, whether they are working to combat the environmental devastation associated with raising animals for food or are simply outraged by the practices of an industry that refuses to make even the most basic improvements in the way that it treats animals, students nationwide are ditching meat, eggs, and dairy products in favor of healthier, more humane cuisine.
Just this week, peta2 — the student wing of PETA — unveiled its 2010 list of the Most Vegan-Friendly Colleges in the U.S. Vegetarian barbecue riblets, vegan Southwest steak wraps, and dairy-free chocolate coconut-cream pie are just a handful of the hundreds of delicious and cruelty-free menu options that are now commonplace in dining halls across the nation.
So what’s driving this unprecedented demand for meatless meals?
Well, as more and more students are discovering, animals living on factory farms and dying in slaughterhouses face abuses so severe that they would warrant felony cruelty-to-animals charges if dogs or cats were the victims, instead of cows, turkeys, pigs, and chickens.
McDonald’s suppliers cram mother pigs into crates that are too small for them to turn around in, cram hens into tiny cages that cause their muscles and bones to waste away from lack of use, and kill chickens using a method that guarantees that every year millions of birds will still be conscious when they are immersed in the scalding-hot water of de-feathering tanks.
Every year, billions of chickens have their throats cut while they are still conscious, and PETA investigations have proven repeatedly that sadistic abuse on the part of workers is the norm, not the exception.