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The Daily Tar Heel

Controversial Ad Sparks Nationwide Discussion

Ad author David Horowitz placed the ad, which gives "Ten Reasons Why Reparations for Slavery is a Bad Idea --and Racist Too," in The Duke Chronicle, The Brown Daily Herald and UC-Berkeley's Daily Californian, among others.

The ad states that "there is no single group responsible for the crime of slavery" and "only a minority of white Americans owned slaves, while others gave their lives to free them." The ad also asked "what about the debt blacks owe to America?"

Daniel Hernandez, editor-in-chief of The Daily Californian, said the newspaper published the advertisement on Feb. 28 and immediately received harsh criticism from some Berkeley students for printing the ad.

Hernandez said the full-page ad was placed in the paper by the business staff, and the editors simply overlooked it before press time. "It was an enormous blunder on our part," he said.

He added that the advertisement incited protests from a group of 40 to 50 primarily black students.

Hernandez said the paper agreed to let the group react with a free full-page rebuttal the following day.

"We wanted to make it clear to readers that the normal process of editorial review just didn't happen," he said.

Horowitz, who created the ad, said the ad was in response to "anti-American" behavior he had come across on college campuses around the nation.

Horowitz, a conservative, said he attended many conferences where only one political side was represented. He said conservative viewpoints were ignored in favor of the left wing.

In response to these conferences, Horowitz said he approached 50 college newspapers and received 25 rejections.

The Daily Tar Heel did not receive the ad.

According to http://www.frontpagemagazine.com, a Web publication for which Horowitz writes, 12 institutions printed the ad.

Three newspapers, including The Daily Californian, later published an apology.

Officials from nationwide newspapers said news organizations should carefully examine advertisements.

Steve Anderson, who is in charge of public relations and marketing for USA Today, said it is the job of a newspaper to make sure all advertisements printed meet certain standards.

He said USA Today looks specifically for issues of legality, poor taste and libel when examining ads for print.

He added that advertisers are encouraged to include toll-free numbers to allow readers to voice their opinions about potentially controversial ads.

But despite what his critics say, Horowitz said his advertisement is supportive of minorities.

"People who claim to be offended by this don't deserve any respect," Horowitz said.

"College students should be allowed to hear another point of view. How can you learn if you only hear one side of the issue?"

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The State & National Editor can be reached at stntdesk@unc.edu.

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