Sponsored by the UNC-Chapel Hill Sustainability Coalition, Earth Week is targeted toward a larger audience of students, faculty and staff than in the past, organizers said.
"The idea for this year was to have a broad range of events to attract a broader cross section of people," said coordinator Cindy Shea.
The week officially kicked off Monday, which was Earth Day, with games and booths in the Pit and a walking tour from campus to the N.C. Botanical Garden.
Shea said one of the coalition's goals is to make a walking path from the campus to the garden. "The conservation garden is there to preserve biodiversity," she said.
The Smart Growth and Sustainability Seminar will take place today and will feature speakers addressing issues like the creation of communities that are more accessible to pedestrians and cyclists.
David Godschalk, a member of the N.C. General Assembly's Smart Growth Study Commission, is scheduled to speak at the event. Godschalk will discuss how the University's Master Plan, a 50-year blueprint for campus development, embodies smart growth principles, specifically referencing plans to make the design of South Campus more similar to North Campus.
N.C. State University Professor Nancy White also will address the importance of protecting natural systems during development.
"(Protecting natural systems) is not only more aesthetically appealing but also protects the environment better," Shea said.
D. R. Bryan, developer of Southern Village -- a mixed-use development in Chapel Hill -- will speak about the economic feasibility of planning according to environmentally friendly policies.