The Kaplan 2002 National Survey of High School Guidance Counselors reports that UNC ranks second in a list of the nation's Hot and Trendy universities.
UNC also appeared near the top of other categories like Best Freshman Housing and Best Value.
The book that contains the survey results, titled "The Unofficial, Unbiased Insider's Guide to the 320 Most Interesting Colleges," was produced by Kaplan Inc. and was written by Trent Anderson and Seppy Basili.
High school guidance counselors were surveyed on a variety of subjects to see what students are saying about higher educational facilities.
Jerome Lucido, director of undergraduate admissions, said he believes this ranking is a positive indicator of what students are saying.
"I think this particular survey is an interesting one because it represents what guidance counselors are hearing in their offices," Lucido said.
UNC was ranked in five of the nine survey categories. The University ranked 20th in Best Value, 33rd in Best Academic Facilities, 27th in Best Freshman Housing, 26th in Highest Academic Standards and second in Hot and Trendy schools.
"I think this is the best we have ever done," Lucido said. "There is only one place left to move up."
Categories that UNC did not rank in were Hidden Treasures, Best Career Services, Parties and Pranks and Revenge of the Nerds Schools.