Though parts of the debate were negative in tone, the two candidates did not attack each other as much as in individual television ads, said Brian Smith, a visiting political science professor at East Carolina University.
Smith said that in fact, much of the tension between the two hopefuls centered on their ads.
He cited Bowles' criticism of what the candidate perceived as an attack made against his wife in a Dole ad.
Dole denied that she had ever run attack ads, but the comment led to heated debate on the topic.
But discussion of negative advertising did not detract from important state issues, said Richard Kearney, chairman of the political science department at East Carolina University.
He said pertinent issues were the main focus of the debate, estimating that 90 percent of the banter between the two candidates involved issues such as trade and the economy rather than negative campaigning.
UNC-Chapel Hill political science Professor Pamela Conover said the candidates did not focus their message on issues pertaining to the state as a whole but targeted rural areas of North Carolina.
Smith said the candidates focused primarily on issues specific to the eastern part of the state -- the area audience members were most likely to hail from.
Both candidates focused heavily on a tobacco buyout, which would affect many of the farmers in eastern North Carolina who grow the crop.