Much of the responsibility for overseeing, raising and coordinating these huge sums of money falls on Matt Kupec, vice chancellor for University advancement in the Office of University Development, and the Carolina First Steering Committee.
The campaign runs on an integrated-hybrid model. This model worked so well in UNC's last major fund-raising effort, the Bicentennial Campaign from 1989-95, that organizers decided to implement it again for Carolina First. The model combines both centralized and decentralized elements in its efforts.
The centralized part is the Office of University Development, which provides internal support for activities such as research and planning. The decentralized elements are the schools and units that have their own fund-raising sectors. "We push responsibility into the schools and units as far as fund raising," Kupec said.
He said that of the 105 people who are directly responsible for raising funds, 30 are located in the central office and 75 are in the schools and units. "It's very much a dual responsibility," Kupec said.
With each of the 100,000 gifts a year the campaign receives, there are a certain amount of expenses attached.
In the development office, expenses are broken down into three major areas. Raising major gifts accounts for 40 percent of the budget, and 20 percent goes toward funding annual events like phone-a-thons, said Speed Hallman, director of development communication. The other 40 percent of the budget is for support costs such as staff pay.
In the 2001-02 fiscal year, central development expenditures equaled $8.1 million. This total includes expenses for personnel, gift processing, information systems and even rent.
The total expenditures for all the schools and units' fund-raising activities for the year was $11.3 million. The sum of these expenditures, $19.4 million, equals 11 percent of the total amount raised in private donations this past year.
Kupec said this means for every dollar Carolina First raised, officials spent 11 cents. The national average for universities was 16 cents per dollar, he said.
