With an expected attendance of more than 300 students, alumni and professionals from around the country, the conference aims to educate women about the challenges and discrimination they will face in the business world.
GWIB, founded in 1978, is dedicated to the promotion of women through business. It boasts more than 50 chapters nationwide.
Last spring the national chapter of GWIB chose the University and its theme, titled "Embracing the Challenge," as the site for this year's conference.
"Some of the groups were more resentful of their positions as women," said University GWIB member Kate McKeon. "We chose to embrace the challenge instead of resenting it, and I think that's why UNC was picked."
Conference participants paid $10 to attend luncheons, speeches, and a career fair that will last through Saturday evening. Johnson & Johnson sponsored the event, and McKeon said the University would not have been able to offer all of the events without that funding.
Topics such as finance, consulting, marketing, energy and technology will be covered in this hands-on learning experience.
Janet Porter, associate dean of the School of Public Health, is scheduled to finish off the conference Saturday with her inspirational speech, "Power of One."
"I hope to inspire them all to go out and make a difference," Porter said.
She pointed out that women are making tremendous progress in low, middle and high management -- "but little progress at the CEO level."