With black students constituting 12.5 percent of this year's freshman class, UNC had a higher percentage than both Stanford and Duke universities, which ranked second and third, respectively, in the study.
Robert Slater, JBHE managing editor, said the survey strives to separate the top universities that actively recruit black students from those that do not.
"The purpose of (the study) is to let everyone know the situations of schools and how they are doing recruiting black students," he said.
"Some do well, and some do not do well."
Slater said he hopes the study will inspire colleges to make a greater effort to enroll black students.
"I hope it will encourage competition (among colleges) for (black) students," he said.
Jerry Lucido, UNC director of undergraduate admissions, said the study publicly recognizes the efforts of the University to create a diverse campus.
"We pay attention to who we admit to create a diverse freshman class," he said. "The study reinforces our efforts. It makes us feel good about what we are doing."
The Office of Minority Affairs, under the direction of Archie Ervin, has created outreach programs to encourage top black high school students to apply to UNC.