He'd been warned before, but when freshman Rashad McCants was fouled with 3.3 seconds left with North Carolina leading No. 6 Connecticut by one, there was no room for restraint.
McCants threw the ball down, whirled around to the screaming, sell-out crowd in the Smith Center, and raised his hands with clenched fists to make an "X" with both arms.
The fans went wild as McCants and freshman center Byron Sanders held their crisscrossed wrists up in the air and bumped chests.
"I'm as emotional as they get, as far as my passion for the game," said McCants, whose 27 points led the team. "I want to win every game I play. Being able to release that every time I step on the court, it's just amazing for me."
McCants sank both shots, and moments later the Tar Heels jumped up in jubilation as the risers emptied and students spilled onto the court.
"I've always wanted to be in that situation," McCants said. "I've watched Mike (Jordan) and how he's done it, and I just wanted to get my chance."
And in clutch time, UNC often looks to get McCants the ball. The Tar Heels have become accustomed to relying on the 6-foot-4 swingman to make big plays.
"Rashad's a great player," Felton said. "He's the type you can count on to make the big shots."
But the using the "X" to punctuate big plays was not part of North Carolina's game plan.