Both President Bush and Democratic presidential nominee John Kerry have said time and time again that increasing costs are starting to shut middle America out of higher education.
But both men have distinctly different ways of remedying the problem.
To address rising tuition and fees, Bush would implement record hikes in financial aid, while Kerry would provide tax credit for students who wish to attend four-year institutions.
"We know that regardless who is president, access to higher education is becoming a very, very important issue," said Clara Lovett, president of the American Association for Higher Education.
Bush wants to increase student financial aid by $25.9 billion, or 55 percent. Under this increase, the maximum Pell Grant awarded would be $5,050, an increase of $1,000.
The increase also will expand the service group AmeriCorps to 75,000 members and give those who participate full-time an award of $4,725 to pay for college or graduate school.
Kerry's plan, most specifically outlined in the Democratic Party platform, includes yearly tax credits of as much as $4,000 on tuition for families of dependent students or students themselves.
He and vice presidential candidate John Edwards would strengthen aid programs and eliminate generous subsidies for lenders.
Both candidates view improvements in education as the first step to expanding and training the workforce.