During Saturday's football game against N.C. State, University administrators and members of the Board of Trustees enjoyed cookies, hot dogs, popcorn and an array of other snacks inside the chancellor's box.
Outside Kenan Stadium, though, others weren't as comfortable - some students were denied entrance after the student section filled to capacity.
As students screamed profanities outside the stadium, demanding entrance into the year's most heated contest, Matt Kupec, vice chancellor for University advancement, described the meet-and-greet opportunities offered by the chancellor's box, high above the field.
"It's just a great environment to come up to in the most beautiful stadium in America," Kupec said.
Student Body President Matt Calabria, another regular in the box, touted the chance to get to know University officials on a personal level to discuss business in an informal environment.
"When you see someone in a suit in an office every week, it's nice to associate with them when you're just hanging out at a sporting event," he said.
Calabria also said he enjoys watching officials get involved in the game. "It's really fun to see the chancellor and other trustees giving standing ovations to our team and getting really into it," he said.
For his part, Chancellor James Moeser said he never misses a game and was especially excited about Saturday's rivalry match. "This game is more intense," he said.
But as Moeser spoke, students who wanted to enter the stadium using a UNC ONE Card were being turned away because the student section was full.