Defeating Duke University is a passion embedded in many UNC students' hearts.
This week, students at the University will have an opportunity to do just that.
Measles Madness: The Race to Vaccinate, part of a national movement by the Red Cross's Measles Initiative, is a weeklong, competitive fund-raiser to help finance measles vaccinations in Africa.
The respiratory infection is the leading cause of vaccine-preventable death among African children -- causing more preventable deaths than AIDS, tuberculosis and malnutrition.
One million children die from measles annually, said Nitin Sekar, the head of the campaign at UNC -- half of them in Africa.
But the measles vaccination costs less than $1 per person.
"Measles is totally preventable with one dollar," Sekar said. "You can change a kid's life. They will never get the measles."
The fund-raiser kicked off Sunday at the UNC women's basketball game against Duke. Chancellor James Moeser and Duke President Richard Brodhead made the first donations at halftime.
Anyone who makes donations in the Pit this week will receive a red armband. Sekar said he hopes to see the campus full of red bands by the end of the week.