When the members of Alpha Iota Omega fraternity filed a federal lawsuit questioning UNC’s nondiscrimination policy, the University found itself smothered in press releases, headlines and media scrutiny.
But it might not be a bad thing, some officials said.
Despite the potential to smear the University’s image, the case could become a venue to prove UNC’s dedication to discourse.
“Good public relations is about getting people to recognize that you do have values and that you are willing to listen to contrary point of views,” said Larry Lamb, professor in public relations in the School of Journalism and Mass Communication.
In response to the debate sparked by the 2002 summer reading selection, “Approaching the Qur’
