Some of the candidates vying for municipal office this year are taking a progressive approach to winning over an evolving constituency - they're modernizing their communication methods.
The practice of blogging emerged from the "What's New" sections of various Web sites and has transformed into a major trend toward average-citizen journalism - hundreds of sites such as LiveJournal and Xanga boast easy-to-start blog hosting.
Three of the eight Chapel Hill Town Council candidates keep blogs on their campaign Web sites. One candidate each from both the Carrboro mayoral and Board of Aldermen races also maintains updated journals.
Orangepolitics.org, a local issues forum maintained by Chapel Hill resident Ruby Sinreich, also is playing an active role in this fall's municipal elections.
The blog, whose discussion threads see a bevy of responses from area politicos, is celebrating its second birthday Tuesday and has found its niche in this election through live blogging from candidate forums.
Town Council candidate and UNC sophomore Jason Baker hosted a blog prior to the election season but now is hoping it will bolster support for his campaign.
"It was nothing new to me to have a blog," he said of http://www.jasonbaker.us. "It lets a lot of folks know what's going on."
The driving force behind his blog? It attracts readership without wasting paper, Baker said.
"I think one of my goals was to cut down on the amount of paper used," he said. "I can also look at my usage statistics, at (Internet Protocol) addresses."