The DEDC is no more.
The Downtown Economic Development Corporation rechristened itself as the Chapel Hill Downtown Partnership on Monday at a meeting marked by calls for definite progress on a variety of topics.
"I think it's a positive name," said the partnership's executive director, Liz Parham. "It promotes the biggest asset that this organization has."
The partnership is comprised of board members appointed by the University, the town and local business owners - three of the groups with the biggest impact on an area that has been called the University's welcome mat.
The partnership also decided to move forward with a push to adopt the Main Street approach to downtown economic revitalization.
Parham said the new approach is a better-rounded one, encompassing a variety of sectors, from forming community partnerships to promoting downtown events by creating a series of committees.
"What our program is about is really putting together an environment that's going to foster economic growth," she said.
Parham said that the new program would function more cohesively than previous, relatively independent methods.
Parham offered to find more information on the method before the vote, but the body's members didn't need convincing.