Bakari Kitwana's last visit to UNC was under different circumstances.
Kitwana, a hip-hop journalist who spoke in Wilson Library on Thursday, was rejected from the master's program in English in 1988. But, he said, it is a good thing he wasn't accepted.
"I'd probably be standing here talking about some egghead book that 50 other people have read," he told the audience with a laugh.
Instead, the former executive editor of The Source magazine, spoke on his provocatively titled new book "Why White Kids Love Hip Hop: Wangstas, Wiggers, Wannabes and the New Reality of Race in America." The reading was sponsored both by the Sonja Haynes Stone Center for Black Culture and History and by the Bull's Head Bookshop.
Kitwana said that he likes to "give academics a hard time because they give me a hard time," but that he was nevertheless adamant about the sophisticated and intellectual dialogue he hoped his book would stimulate.
The book explores the cross-cultural appeal of hip-hop music.
"There is something new that is happening," he said. "Young white Americans have access to black culture, and it's changed the way black and white kids are interacting."
Kitwana said he wanted to examine the misconceptions surrounding white hip-hop fans, arguing that they are either vilified for stealing black culture or snubbed by whites for embracing it.
But he stressed that white people who enjoy hip hop also must have an appreciation for its origins.