Television viewers have seen North Carolina rivalries unfold on the hardwood, the 50-yard line and even the diamond.
Next month will be no different - just add podiums and subtract the balls.
Four local college students will compete in Raleigh's RBC Center against 11 other students Oct. 1 and Oct. 2 for a $100,000 grand prize in the 2005 Jeopardy! College Championship. The 10 episodes of the show will air between Nov. 7 and Nov. 18.
Sophomore Chris Chilton will represent UNC-Chapel Hill, and three others will play for Duke University, N.C. State University and N.C. Central University: Qinxian He, Peter Ellis and Malisha Butts, respectively.
"We definitely wanted to have local representation," said Grant Loud, a Jeopardy! promotions manager.
The UNC-CH sophomore English and Latin double-major said he learned he was a finalist after being greeted by an ABC camera crew outside his Latin class.
Chilton's journey began at The Streets of Southpoint on Aug. 27 - the third stop of the Jeopardy! "Brain Bus" in the state.
"It's been a tradition at my household for a long time," he said of his experience with the show.
After passing an initial 10-question quiz, Chilton moved attempted a 50-question oral test recorded by Johnny Gilbert, the show's announcer.