The massive lights bounced off the glossy hardwood and the sound of basketballs echoed throughout the 23,000 baby blue seats in the Smith Center early Saturday morning - the Duke game was on the line.
Four teams of students laced up for the sixth annual 3-on-3 basketball tournament put on by the Carolina Athletic Association.
Each team paid $20 to enter, and the winning team was awarded two lower level tickets for each of its players to the February showdown with Duke University.
The tournament was a fundraiser for the UNC Lineberger Comprehensive Cancer Center.
"The full donation looks to be around $250," said Nick Lovelace, CAA chief of staff, who played in the tournament two years ago as a sophomore.
Each team, composed of three or four players, was guaranteed at least four 15-minute games.
There were no referees, so the physicality was rough as the players were responsible for calling fouls.
Angie Betting, manager of the Smith Center, who is accustomed to coordinating basketball games for more than 23,000 fans, media and two university teams, smiled as she casually ran the giant scoreboard for the handful of early-rising spectators on the court to see.
"They get a chance to play in the Smith Center, which is not something everyone gets to do," Betting said.