More than 40 local businesses are partnering with UNC to raise money for cancer research throughout the month of October.
“Turn the Town Pink” is a month-long campaign to raise money for the Lineberger Comprehensive Cancer Support Program, which supports cancer patients and their families by providing them with nutritional information and other services.
Mary Seagroves, the Lineberger special events coordinator, said this is the event’s second year.
“Last year the campaign raised just under $10,000, so this year we’re hoping to double that and get close to $20,000,” Seagroves said.
She said local businesses will be holding promotions to help raise money, from drink specials to “survivor scarves.”
“Some of the businesses have designated a certain day to do the fundraiser. Others are participating for the month,” Seagroves said.
Toots & Magoo will host an open house from 6 p.m. to 8 p.m. Thursday for sterling silver Silpada Jewelry, and all proceeds will go to Get Real & Heel.
“Get Real & Heel is a program at UNC that works with breast cancer survivors to help get them back into shape, physically and mentally,” said manager Jennifer Ashdown, who lost her aunt to cancer.
“It increases their rate of survivorship,” she said.
