Buy a condom, save the world.
It may be an unlikely solution to the world’s problems, but the concept has been embraced by Sir Richard’s Condom Company.
For every condom purchased in the United States, the company donates one to Haiti through a program called Partners in Health.
“Co-founder Mathew Gerson identified the opportunity to create a product that people could naturally gravitate to and identify with,” said Mia Herron, director of marketing and communications for Sir Richard’s.
“It’s a lifestyle solution, not a clinical, emotionless contraceptive device.”
The condoms, which cost $12.99 for a 12-pack and $5.99 for a three-pack, are available through the company’s online store and at Whole Foods Markets nationwide, including the branch in Chapel Hill.
“We have often thought of Whole Foods as a popular place to ‘shop for a date,’” Herron said in an email.
Wendy Geise, marketing team leader for the Whole Foods branch in Chapel Hill, said products that serve a dual purpose, such as Sir Richard’s condoms, typically are popular with consumers.
Sir Richard’s goal is to bridge the worldwide gap in contraceptive availability and usage, according to the company’s website.
Diana Sanchez, a sexuality counselor at UNC Campus Health Services, said approximately 18 billion condoms will be needed in developing countries in 2015.