She said while Marsalis performs at UNC every year, this performance is especially exciting because there will be nearly 100 performers on stage instead of the usual average of 15.
Joyner said her outreach to promote the event has been primarily to churches and church choirs throughout Chapel Hill, Raleigh and Durham.
She said CPA gave the churches special offers to come see the performance as a group.
“What Wynton does in this piece is going to be really rich and important to a lot of members of our community,” she said. “It’s been one of our goals to get as many local singers and gospel singers and people who would really enjoy this and know this kind of music to fill our seats.”
Joe Florence, CPA’s marketing manager, said he hopes to introduce community members to a new style of music that they may not be familiar with or that they may associate with their parents, and therefore not be very interested in, through this performance.
“I know personally I wasn’t interested in jazz until I got into my 30s, so if I can cut 10 years off of that and let someone enjoy jazz, then I think — on a very surface level — that’s a goal,” he said.
He said he thinks the performance can also inform studies on African-American or New York City culture since it relies heavily on history.
“It’s just different from words on a page, and anything that gets anyone motivated and eager to learn more is something we try to do,” he said.
Florence said he doesn’t know what the atmosphere will be like at the concert, except that it will be lively. But he said not knowing what to expect is what makes it fun.
“Wynton Marsalis being one of the most world-renowned trumpeters in the land just serves our mission of bringing the best to Chapel Hill,” he said.
“But it doesn’t hurt that he is a household name to anyone who appreciates music.”