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Founder peels back story of The Onion

Scott Dikkers, founder of The Onion, speaks to students and members of the community  Monday evening at Duke University in Page Auditorium.
Scott Dikkers, founder of The Onion, speaks to students and members of the community Monday evening at Duke University in Page Auditorium.

The news source was The Onion, a satirical newspaper that prints fake news. According to Scott Dikkers, founding editor of The Onion, The Beijing Evening News ran a retraction that stated, “Apparently, there are newspapers in America that print lies.”

“Part of the character of The Onion newspaper (is) that it’s the most important newspaper in the world,” Dikkers said at Duke University’s Page Auditorium on Monday. “This was like the croft of truth handed down from on high.”

Alex Oprea, a Duke Ph.D. student in political science and a member of the Humor and Politics Working Group — which she co-founded with three other Duke graduate students — organized the event.

She said the group contacted Dikkers because of its members’ interest in political satire.

“We also wanted to get undergrads interested in politics, especially with the upcoming election, and we’ve found that political humor is a great way to do that,” Oprea said

During the speech, titled “The Funny Story Behind the Funny Stories,” Dikkers discussed how Mad magazine — a humorous periodical founded in the 1950s — served as his greatest childhood inspiration. He said he became “the funny guy” because of experiences with bullying.

“Mad opened a whole new world for me, and I learned that if you could make the bullies laugh, they wouldn’t beat you up,” he said.

Years later, he was approached by two college students from Madison, Wis., who wanted to create their own newspaper, which he eventually bought. Dikkers said he spent years cultivating a staff of what he called the “minimum-wage slaves.”

Rather than searching high and low for writers, he said he only searched low — hiring drop-outs, shut-ins, dishwashers and liquor store clerks because they were bitter.

“It was kind of like being in production on a very poorly planned independent film continuously,” he said “That’s what it was like to work at The Onion.

In the spirit of The Onion, organizers of the event invited students to submit potential headlines for political satire stories. Dikkers’ favorite headline, submitted by Duke first-year Carly Fredericks, read, “With Trump presidency looming, Americans caught trying to illegally cross Mexican border.”

“I really like politics and making fun of politics because I think I know enough about politics to joke about them,” Fredericks said. “I just wanted to make fun of Donald Trump.”

Dikkers said he was happiest in his career even when he was living out of his office and strapped for cash.

“Find out what you need or want or love to do, and do it unreservedly.”

state@dailytarheel.com

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