But students will still be able to bring outside friends by using another student’s UNC One Card to purchase the second ticket.
Another change for this year is a new ticket scheme to reward students who buy their tickets early. The first 50 students who purchase their tickets will get premium seats in the section directly in front of the stage. The exact number of seats guaranteed for students changes depending on the show.
Nelson said CPA is not revenue-based but mission-based. According to him, only 25 percent of the total revenue for CPA shows is University-driven. CPA is taking its two major identities — an arts organization and an organization within a university — and combining them to delve beyond the arts and academics.
Its recent Arts@TheCore initiative includes artist-in-residence programs, professor discussions and partnerships with other arts organizations.
This initiative is not only incorporating art in all fields of academia and encompassing nontraditional subjects, like business and medicine, but is also selling tickets.
Aaron Shackelford, a postdoctoral fellow for CPA, works to build connections between the curriculum and performances offered by CPA. Shackelford worked with faculty to find ways to connect the season opener, “Antigone,” with the medical school curriculum.
Shackelford said he believes performing arts can offer ways to explore creativity and make connections the classroom might not always provide in the traditional format through nuance and ambiguity.
For longtime patron and UNC graduate Linda Butler, CPA offers a variety of premier entertainment that is not available anywhere else.
“I think it is important — since we have this available right here in the middle of our own town — to stay a participant and to frequent what’s offered there as often as you can,” Butler said.
“As we bring these performances to campus, it’s not presenting just to present; it’s not bringing an artist here just to say an artist is coming here,” Nelson said. “It’s about making connections.”