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Student government questions UNC Student Stores' digital delivery textbook system

Textbooks
A stack of books sits on top of a table on the sixth floor of Davis Library on Monday, April 1, 2019.

Student Body President Ashton Martin and her administration, in line with their platform of textbook affordability, requested in July that the UNC Student Stores suspend the newly implemented digital delivery textbook system until they can confirm that it is not “First Day” or inclusive access. 

UNC Student Stores started using digital delivery in spring 2019 as a method for students to buy textbooks. With the digital delivery system, students in participating classes receive emails with codes to access course materials. Students can respond to the email in order to opt into the purchase, at which point their ConnectCarolina accounts will be charged. Students can also arrange to pay in an alternative way or choose not to participate in digital delivery. 

Nick Sengstaken, Martin’s undergraduate chief of staff, assembled the executive memorandum requesting that the implementation of digital delivery stop until further information about the process was given. The memorandum also made a number of suggestions for adjustments to the UNC Student Stores contract with Barnes & Noble College Booksellers, which began in 2016. These suggestions included the creation of a UNC Affordability Coalition and the Student Stores website actively displaying alternative prices from third-party sites, such as Amazon.com and Chegg.com. 

Sengstaken said a major concern with the digital delivery process is that it requires students to reply to an email, which could likely get lost in the sea of emails students receive at the beginning of a semester. The intricacies of the email, Sengstaken said, are included in a “wall of text” that is not easily understandable. 

“I would say that that’s fairly archaic in terms of purchasing a course material, especially when you can purchase one online through the Student Stores already, you just simply can’t do that with this program,” he said. 

Sengstaken is also concerned with possible similarities between digital delivery and “First Day” or inclusive access, which has in some occasions referred to a university automatically billing a student account for class materials prior to the first day of classes. Sengstaken began taking action against inclusive access last year as one of former Student Body President Savannah Putnam’s affordability co-chairpeople. 

Inclusive access, Sengstaken said, can reduce students’ ability to use third-party sites like Amazon.com and Chegg.com to find lower prices. He said inclusive access could also cause issues if holds were placed on student accounts.  

Martin said the core of her mission is to make sure that students have the best and most affordable access possible to textbooks and access codes. She said she hopes to work with Student Stores in order to reach these goals.  

“To be fair to the people we’ve been working with, we did ruffle some feathers with the memo we sent out, and after meeting with them, they have agreed that although it was much too late to change it for this semester, they have agreed that they’ll make the email a little more transparent,” Martin said. 

Though it is too late to change the email process for digital delivery this semester, Martin said there will likely be a more comprehensive explanation for how digital delivery works in the coming semesters. 

The Martin administration is also interested in seeing the University move toward a textbook system with more OER, or Open Educational Resources, where students can access textbooks that are free and open. Martin said this process could take a while to implement and will not automatically happen within the year, but she hopes the University moves in this direction.  

UNC Student Stores currently sells some OER course materials on its website for a low price, which Sengstaken said goes against the entire idea of OER. One example is an OER Introduction to Sociology textbook, which is sold digitally on the Student Stores website for seven dollars. The same textbook is free on openstax.org.  

Michele Gretch-Carter, director of UNC Student Stores, said that while the Student Stores does sell OER materials, this is because they do not get them for free. She said publishers of OER materials will often charge them for the materials, which is why Student Stores charges students. 

Textbook rental programs, price matching, buyback options and more can help students spend less on textbooks as textbook prices rise. Gretch-Carter said Student Stores is committed to providing students ways to save while also introducing other options in the future. 

“Textbook affordability is really important to us to make sure we’re serving the students and the campus in the way it is intended that we are,” she said. 

@maevesheehey

university@dailytarheel.com

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