The Ackland Art Museum in Chapel Hill is celebrating the end of its 60th year anniversary. On Saturday, Oct. 5, the Ackland will be commemorating the past as well as preparing for a bold new future with “Zoom In! Introducing the Ackland Art Museum’s Smart New Look.” This event will be a visual premiere of the Ackland's new branding.
The event will be held in two parts. The first will be a series of Spotlight Suppers being hosted around the area from 5 p.m. to 8 p.m. The Zoom In! Premiere Party will immediately follow at the museum to reveal Ackland's new visual identity.
Eileen Hammond, the Ackland's communications assistant, said, “The Ackland Museum has a vision for where we are going, and that's to become the preeminent university art museum.”
For the past few years, the Ackland has been making changes to reach this vision. In the fall of 2017, the Ackland received a donation of three major collections that increased its size, bringing it a step closer to reaching its goal.
“The next logical step (for the Ackland) was to bring our visual identity in line with that mission that we have as an organization,” Hammond said. “So a little over a year ago we started working with a brand firm that has been helping us to create our new visual identity, and that is what we are launching on Oct. 5 — our new look.”