The Daily Tar Heel

Serving the students and the University community since 1893

Sunday March 26th

Column: Yet another reason to support local journalism

You hear it all the time. Journalism is dying. The digital age has taken over. Goodbye to that newspaper printed fresh off the press: hello, breaking news from Twitter, Facebook and YouTube. 

As a student journalist, yes, it can be daunting to see the declining trends in local news. Sustainability has become the number one issue facing local news outlets. A study by UNC Hussman School of Journalism professor Penny Abernathy found that more than a quarter of the newspapers operating in the U.S. just 15 years ago are no longer in business — creating news deserts in regions across the country. 

However, what is more discouraging is what has happened to the space left by those ghost newspapers.

According to a recent article from The New York Times, nearly 1,300 websites have been found to disguise themselves as local news and publish content and coverage that has been requested by Republican groups and PR firms — using the content to smear Democratic rivals in the upcoming election. These websites have created a pay-for-play network, with unknowing freelancers and writers taking assignments just to make a living.  

My coworker and Daily Tar Heel alum Hannah McClellan wrote an article for UNC Hussman’s Media Hub back in March about how partisan news was operating in North Carolina — with 49 Metric Media sites detected across the state.   

“A fake news page was removed from Facebook in February for posting false and inflammatory information — but not before attracting more than 50,000 followers,” she wrote. “The page, North Carolina Breaking News, featured unattributed local content, often wrong or plagiarized from other outlets. The page also included politically conservative posts containing racist language.”  

Metric Media is just one of the website builders used to create fake news sites. Others include Locality Labs, Newsinator, Franklin Archer and Interactive Content Services.

Although this type of content can be flamboyant, the misinformation itself is more often subtle. 

“The content is not always as blatantly ideological as that produced by pages like North Carolina Breaking News, but news articles with hidden partisan slants can make electoral misinformation difficult to detect,” McClellan wrote. 

Despite the emergence of news deserts, advocates for local journalism continue their efforts. The Local Journalism Sustainability Act has been introduced in Congress. This bill would allow individual and business taxpayers certain tax credits for the support of local newspapers and media. Specifically, individual taxpayers could claim an income tax credit up to $250 for a local newspaper subscription. The bill also would allow local newspaper employers a payroll tax credit for wages paid to an employee for service as a journalist and certain small businesses a tax credit for local newspaper and media advertising expenses. 

UNC Hussman has its own Center for Innovation and Sustainability in Local Media, whose mission is to support established and emerging local news organizations through applied research on economic sustainability and entrepreneurship as well as innovative news and digital product solutions.

So, please, check where you get your news from and start that subscription to your local newspaper, or donate to your campus paper (shameless plug). Not only are you doing yourself a service by smartly consuming media, but you are also allowing good reporters to continue doing their job and suppress the spread of fake news. 


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