Fifteen million dollars and many months later, the completely reimagined Sheraton Chapel Hill opened to the public on September 7 after a comprehensive renovation. It showcases the new Sheraton brand as well as ATMA Hotel Group’s refreshed vision for full-service hospitality in Chapel Hill.
The new and improved Sheraton offers 172 redesigned guest rooms, expanded meeting and event space, and a full-service bar and restaurant. The reworked lobby stands as the “public square” of the hotel – designed to be an inviting space that creates a sense of comfort and togetherness.
The ATMA Hotel Group is aiming to reintroduce the hotel into the marketplace to provide welcoming, contemporary accommodations and event space to the community of Chapel Hill, from weddings, to corporate meetings and university events. The mission of the hotel is to provide a mid-price, full-service property for the consumers in the area.
Originally named Hotel Europa, the hotel has been a part of Chapel Hill since the 1980s. It was successful for many years, but over time, the hotel was more and more in need of renovations. ATMA Hotel Group always intended to renovate it when it purchased the hotel in May of 2019. It was a blessing in disguise for the management team when the pandemic happened, because they were able to do the renovations at a time when hotel business was already slower.
Not only did ATMA Hotel Group have a vibrant vision for the hotel, but Sheraton decided in the past two to three years that they wanted to undergo a rebrand. They came up with a renovation package that they plan to roll out to all their hotels. Sheraton Chapel Hill is among the first few properties under the Sheraton brand to have undergone the renovation.
The new Sheraton brand aims to transform their hotels to create spaces where guests and locals can connect in unique and innovative ways. Among these spaces is the lobby redesign, hi-tech and light-filled studios, community tables with built-in wireless mobile charging, soundproof booths, and a combined bar, coffee bar and market.
In the lobby, there are various amenities that make it a space the public will be drawn to. There is a coffee bar that doubles as a full service bar. There are many sitting areas, from the community tables with 10 to 12 seats, to private spaces such as the soundproof booths.
The new Sheraton Chapel Hill looks to provide a public square to the growing region. The renovations to the hotel serve to strengthen the Triangle’s position as a global gathering place for groups, conventions, guests, and locals.