Coulture Magazine, a student-led fashion and lifestyle magazine at UNC, has published bright and chic editions every year since 2015.
Coulture has done photoshoots of everything in popular culture, from the man bun in 2015 to the pink lights and dazzling diamonds of the Spring 2022 edition.
But Coulture’s most recent edition, "Issue 15: Issue Provocateur," explored something different: irony as a mode of fashion storytelling, Joey Marmaud, this year’s editor-in-chief, said.
"Issue Provocateur" was inspired by the work of former Vogue Italia editor-in-chief Franca Sozzani — who used fashion and editorials to make political statements, often in visually compelling and ironic ways.
“You know, fashion, a lot of people look at it as a respite from provocation and a respite from stresses," he said. "We love beautiful photos, we love beautiful images, But we still, we don’t want fashion to be perceived as something so passive and static, which I think it’s often derided as passive and frivolous and unnecessary.”
This provocation is evident in one such shoot, entitled “be so for real.” which features models glamorously styled and carefully positioned as they take photos of one another for their BeReal: a popular social media app where users are meant to take real-time photos of themselves and their surroundings when the alert goes off.
One model is even holding the December 2009 Vogue Italia edition: a subtle reference to an editorial that uses irony in a similar way, Marmaud said.