The State of the Union has long been a made-for-TV spectacle, but the rise of social media has given the event increased importance. It remains one of the few annual political events that still maintains national attention.
The penultimate State of the Union President Obama will give received increased hype even before it began, as #yeswetan trended after the White House's Twitter account tweeted a photo of a tan suit.
President Obama's suiting up for the big speech. Watch at 9pm ET ? http://t.co/NKU3ndKHOu #YesWeTan pic.twitter.com/l7EJZYVk9s
— The White House (@WhiteHouse) January 21, 2015
Obama has previously broken the conservative grey, black blue suit tradition, though the move was not received favorably.