East Carolina University’s new look is due in part to Chancellor Cecil Staton – and the university’s growing national acclaim.
Staton recommended an update of university branding elements like its logo, motto and website in order to better represent ECU as a nationally recognized school.
“The extraordinary amount of important national research and the wide range of top programs became even more apparent after he arrived on campus as the university’s new leader,” Thomas Eppes, chief communications officer at ECU, said in an email.
“His discussions with faculty, staff and alumni revealed a long-held frustration that ECU didn’t receive the amount of recognition that would be expected for a top institution.”
Eppes said the motto “Capture your horizon” reflects ECU’s leadership in offering affordable and varied education to prospective students. ECU’s medical school has been ranked the most affordable in the nation.