The UNC Dance Marathon survived a full day of fund raising Saturday by calling supporters to raise more money -- $5,617 -- than nine other area charities.
In a game similar to CBS' "Survivor," 10 area charities competed with each other at Performance Chevrolet, 1810 Durham-Chapel Hill Blvd., to raise the most money and win a big-screen television.
Contestants representing each of the 10 charities frantically called and pleaded with residents on the phone to pledge money for their respective charities.
At the end of each hour between 9 a.m. and 6 p.m., the charity with the least amount of money was eliminated from the game, said Jill Farrell, marketing director for Performance Chevrolet.
"We've had people coming by all day to help the charities," she said. "We've had a tremendous response from the community."
Farrell said Performance organized the event after hearing about the tremendous needs of area charities.
"We had a stack of charities requesting donations from us," she said. "We invited eight of them and then called two more to participate in this event."
Casey Copp, the representative of the Red Cross, said the Red Cross would use the money from its second-place finish for victims of fires in the community.
"I've been working hard all morning raising money," Copp said. "Frankly, I'm tired."